PHOTO & CONTENT GUIDE · OCTOBER 22, 2026 · FOR KATIE & JAY
A few specific things to finish the website.
The new layout is in place, using real photos from Rusty Nickel’s existing website. You do not need to send an entire photo library. Work through the spots below and send a replacement only where you have something better or more current.
For photos, original files are best. Wide, horizontal photos work well for the hero, spaces, and gallery. Square or vertical photos can work for the beer and cocktail features. We will handle cropping.
Open the revised homepageOpen the photo gallery
The numbered photo requests below follow the order of the revised homepage. Each example is the photo currently in that spot. You can open the homepage above to see it in context.
The four things we need first
A. Event details to finish the calendar
Jason’s dates are now on the calendar, covering October 2026 through February 2027. It opens to Monday through Sunday, with Week, Month, and List choices. Please send the start/end times, a short description, any ticket/registration link, and one photo or graphic for the events you want promoted. We still need the Mug Club Holiday Party date. Please confirm that December 31 means closed for the entire day.
The four homepage category cards open filtered calendar views. Closures remain visible in every view. The daily homepage announcement also uses the approved calendar information. No times, prices, or registration details have been guessed.
B. Newsletter signup link or form
Please send the public Mailchimp signup link or the website signup form code. A forwarded newsletter may also help us locate the correct signup page. No Mailchimp password is needed to supply a public signup link.
The homepage currently says “Online signup coming soon.” It will become a working signup link as soon as we have the correct destination.
C. Mug Club next step
The homepage now features the club and its community. For now, “Ask About Membership” opens an email to the brewery. Should visitors inquire, join a waiting list, buy a membership, or use an existing signup page? Please send the preferred link and confirm the wording.
Member accounts and logins belong to the later customer-system work, not this public homepage feature.
D. Private Events testimonials
If you have them, please send a few testimonials from people who hosted a wedding, party, or other private event at Rusty Nickel. We’d love to include them on the Private Events page. Please include the name or initials we may display and confirm that we have permission to share their comments.
Photo spots, in page order
The first big photo
Currently: Guests enjoying the outdoor space.
Optional replacement: One strong wide photo that feels right for the season. Choose a view with enough open space for the headline; the subject should not be tight against the edges.
Now Booking Holiday Gatherings
Currently: An existing decorated tasting room photo.
Helpful update: A current holiday party setup, decorated tables, or the room ready for a group. Confirm that the archival decorations shown are still representative.
A beer, flight, or seasonal release
Currently: A branded pint in the garden.
Optional replacement: A current pour or flight with the Rusty Nickel name visible. If a named release is featured, include the correct name and availability.
The Tom & Jerry spot
Currently: An existing seasonal cocktail photo with holiday lights.
Needed for the winter feature: A Tom & Jerry photo and the current cocktail menu with names, descriptions, and prices. The November 27 start date is already included. We can swap this card seasonally without redesigning the page.
Something worth ordering
Currently: The existing patio-table photo of pizza, nachos, and drinks.
Confirm: Are these still representative of the current menu? Send a replacement if there is a better dish to highlight. Menu-item corrections can follow with the separate Menus page feedback.
The cozy indoor space
Currently: A wide interior photo with holiday decorations.
Helpful update: A current horizontal room photo, ideally showing the space at its best for fall/winter. This card opens the relevant photo in the visitor gallery.
The outdoor experience
Currently: The existing garden photograph.
Helpful update: A current seasonal garden photo. Separately, send the exact Open Gardens credential, approved logo/link, and any video you want included in a future garden feature.
The people behind the club
Currently: Members raising their mugs in the garden.
Optional replacement: A newer group photo or a candid moment with members. People enjoying the club are more useful here than a product-only picture of a mug.
The visitor photo gallery
A six-photo gallery is now on Plan Your Visit: Tasting Room, Beer Garden, Golden Hour, Pull Up a Chair, Gather at the Table, and After Dark. Send replacements using those names. Six to eight distinct views are plenty; we do not need dozens of similar shots.
Private Events: four clearly named spots
1. Wedding inquiry card
One strong photo of a real wedding, ceremony setup, or wedding reception at Rusty Nickel. A wide photo works best. This card opens the separate wedding inquiry page.
2. Party inquiry card
One strong photo of a holiday party, shower, birthday, or company gathering. Ideally choose something different from the wedding photo. This card opens the separate party inquiry page.
3. Three-photo space strip
The current page uses existing interior, garden, and event photos. Send up to three replacements labeled Indoor Room, Outdoor Space, and Event Setup. Photos showing tables and seating help visitors picture their gathering.
4. Walk-through video / Matterport tour
Please send the public Matterport share link or embed code, plus a video link or file when ready. Neither is embedded yet because we do not have the actual tour/video. We will add the finished feature to the Private Events page; no empty video box is shown.
Quick confirmations
- Sunday hours are now 11 AM–9 PM on the homepage and Plan Your Visit.
- The holiday-party button opens the existing party inquiry form.
- The app button uses the existing Rusty Nickel TapWyse download link; please confirm it is still the preferred link.
- The initial FAQs cover location, reservations, large groups, and private-event inquiries. Send approved dog, child, outside-food, parking, and accessibility policies if you want those added.
- Photo dates and current seasonal availability should be confirmed before launch.
Prepared for content collection. The original live site and domain settings have not been changed during this homepage revision.